4 printsSouthern Tide
Southern Tide Game Fish Tee Pack
From $38
Est. 1994 · South Padre Island
The Island's Premier
Lifestyle Boutique
A curated collection of premium beachwear, footwear, and coastal gifts — hand-picked by the same family for over three decades.
★★★★★
4.8 · 153 Google Reviews
SPI
OluKaiColumbia PFGTommy BahamaMaui JimHey DudeCrocsNativeLula BLife is GoodOluKaiColumbia PFGTommy BahamaMaui JimHey DudeCrocsNativeLula BLife is Good
01
Curated, not crowded
Hand-picked premium brands. No tourist-trap junk.
02
30+ years on the island
Family-owned since 1994. We know what works in the sun and sand.
03
Real, helpful service
Susie, Diane, Liz & team — they'll find your fit. Promise.
The Collection
Shop by category
OluKai · Hey Dude · Native · Reef
Footwear
40+ styles
Tommy Bahama · Southern Tide
Island Wear
Bags · Jewelry · Hats
Accessories
Columbia PFG · Maui Jim · UPF 50
Sun + Sea Essentials
In-store pick-up
Call ahead.
We'll have it ready.
Just In
Featured this week
4 prints
XS-MSouthern Tide
Southern Tide Skipjack Youth Tee
$32
PastelsSouthern Tide
Southern Tide Skipjack Pocket Tee
$42
Color wallSouthern Tide
Southern Tide Shelf Collection
From $34
Worn on SPI
"Comfortable shoes for a long beach day."
— Google reviewer
For Him
Men's coastal
classics.
Tommy Bahama pullovers, Southern Tide graphics, Old Guys Rule favorites and easy beach-day layers that move from boat deck to dinner without missing a beat.
3+
Brand stories
UPF
Sun ready
7d
Island wear
Weekend uniform
Caps, graphics, performance layers and beach-shop favorites that actually sell.
Browse men's arrivalsFor Her
Sporty sun layers.
Polished island fits.
Columbia sun dresses, floral performance tops, lightweight plaids, Tommy Bahama pullovers and easy sandals — a women's floor built for beach walks, boat days, and dinner after.
UPF 50
Sun safety
Pastel
Color story
3+
Columbia looks
Columbia for women
Leaf prints, cooling florals and lightweight plaids for real heat, real sun and real travel days.
Browse women's ColumbiaColumbia for men · PFG
Plaids that fish.
Prints that travel.
Super Tamiami button-downs in pastel plaid and the legendary Trollers Best print — vented, UPF rated, and built for the dock-to-dinner kind of weekend.
UPF 30+
Sun rated
Vented
Back yoke
$68+
In stock
Aloha Republic · Made in Hawaii
Hand-sewn cotton masks.
Stocking-stuffer ready.
100% cotton prints from Honolulu — surfing snowmen and Santa sleigh for the holidays, parrots, palms, marlin and reef fish year-round. Pop them in a stocking, gift bag, or beach tote.
$12each · mix & match
Pick yours in store
Resort 2026 · Swim
Sunset on
a one-piece.
Coral-to-white ombré, plunge V neckline, full coverage in back. Sculpting fabric that dries on the dock and doesn't sag after a swim. One of three new resort silhouettes landing this season.
$84XS – XL · in stock
Shop swimTommy Bahama · graphic tees
Nine prints. One vacation uniform.
Fringe Watching. First Class Seat. Vest in Show. The Beer Necessities. Soft cotton, true-to-size fit.
From $42Shop tees →
Buddy by the Sea
For the dog people
at the beach.
Comfort Colors long-sleeve in seafoam. Surfboard pup on the back, small logo on the chest.
Simply Southern
$14.50
Touch-thru phone wristlets in four prints.
Boutique · prints
Safari tunic.
Three-quarter sleeve giraffe print tunic in olive and teal. A travel-bag staple.
Larimar · by Marahlago
The Caribbean,
cut in stone.
Larimar is mined in only one place on earth — the Dominican Republic. Each pendant, ring and pair of earrings carries a one-of-a-kind ocean pattern. Set in sterling silver, made to wear from the beach to the dinner reservation.
1
Origin
.925
Sterling
OOAK
Patterns
Larimar
Dock to door
Breathable mesh.
UPF 50+ color.
The Pehuea slip-on is built for boardwalks and boat decks — pair it with a Lulu-B sun shirt for an island uniform that handles the heat.
Southern Tide · Skipjack
The flip flop wall.
Cushioned. Color-stocked.
Scott Hawaii · Flojos
Everyday flop · from $24
20+ Skipjack colorways
Trucker caps · $32
Southern Tide · the shelf
Pastel stacks, Skipjack icons, easy island cotton.
Graphic assortment
Fish tees & performance socks · from $38
Youth Skipjack
$32
Pocket tees
$42
Game Fish Series
4 coastal prints
Lulu-B · the rack
Mix-and-match resort. Pull-on skirts, printed tops.
From $52 · UPF 50+
Souvenir wall
SPI 1993 Seal Tees · $28
Life is Good · 10% gives back
Caps & mugs · from $18
SPF · Sun cover
Bandeaus & gaiters · from $12
SPI Americana
Flags up. Island tees folded. Holiday-weekend ready.
Women's sand
$49.50
Men's leather
$69.50
Life is Good · Jake's Mug
Game On · $18
Worn on the island
Three pieces.
One outfit.
Tiered leopard mini dress, woven box crossbody and a sculpted black platform sandal — styled by our team, photographed right outside the shop.
- Dress$72
- Crossbody$54
- Platform$78
Life is Good · SPI
Caps embroidered with our island name.
Custom South Padre Island, TX styles you won't find online — anchors, fish, flags, flip-flops and bright summer colors. 10% of profits go to kids in need.
$28Shop caps →
$6 · Happy Bag
Made from 80% recycled water bottles.
Pick one up at checkout. The perfect carry-home for your finds — and a tiny coastal hello to whoever you give it to.
The Gift Shop
Bring back something thoughtful.
Hand-painted tumblers, Boho Bandeaus, Giving Plates and Natural Life essentials — wrapped to travel. The kind of gift that says you were really here.
Natural Life Tumblers
From $28
The Giving Plate
$32
Boho Bandeaus
$14Kids on the coast
Play clothes for salty little days.
For the little ones
Mermaids, pirates, fish prints, coverups and easy shoes made for beach photos and real play.
Shop kidsReviews
Loved on the island for 30 years.
4.8★ average from 153 Google reviews. Here's what visitors say.
★★★★★"A must visit on SPI if looking for a high quality boutique with an island vibe. Great variety—jewelry, shoes, clothing, purses and more. Not the typical touristy teeshirt shop!"
★★★★★"This is NOT your typical tourist trap store with cheap quality junk. Staff was super nice, store was very clean, and selection was wonderful. Best shop I've been in on SPI."
★★★★★"I highly recommend this American-owned store that's been in business over 30 years! Wonderful store of clothing and knickknacks and fun things!"
★★★★★"Excellent selection of OluKai shoes and flip flops. Great selection of gifts and clothing for men and women."
★★★★★"Best shop on South Padre Island! Wide selection of clothes, shoes, children items and the ladies who were working were so helpful and friendly!"
Find us
Stop by the boutique.
Right in the heart of South Padre Island, three blocks from the beach. Free, friendly fittings — and yes, we ship anywhere in the US.
- Address
- 5212 Padre Blvd, SPI, TX
- Mon–Thu
- 9:30 AM – 5:30 PM
- Fri–Sat
- 9:30 AM – 6:00 PM
- Sunday
- 9:30 AM – 5:00 PM
